- Lagos
- Nairobi
- Mumbai
- Jakarta
- Mexico City
- Rio
- Dhaka
Olatawura Ladipo-Ajayi, Lagos Community Manager
The lack of access to health care information, such as treatment options and preventative measures, as well as the dearth of affordable treatment relevant to the urban poor have been the focal points of the Lagos State Government’s awareness programs. It has been ascertained that some of the health information issues arise due to insufficient communication channels, or the use of inappropriate channels for target audiences. For example, television commercials tend to be ineffective, as most urban poor do not have access to such devices, and general illiteracy levels are high. With information materials usually in English, the message is lost on the majority of the populace that need it.
In an effort to increase knowledge about health care, the state government devised an awareness program which includes campaigns in Local Government Areas (LGAs) of Lagos state, which are geared towards arming the poor with health care information for common ailments. The program’s approach is to segment the market, focusing awareness efforts on each of the prominent ailments and targeting groups (students, women, etc.) with relevant information. Because it’s a targeted campaign, information is provided in dialects common amongst the urban poor, such as “Pidgin English” and Yoruba. Radio jingles, print materials, and billboards are also used, since the radio is more readily available to the urban poor and billboards more visible. The State Ministry of Health often plans events that provide health care information, like a “health week,” and informational visits in schools. Although information about reach is not readily provided, it seems that these various awareness programs are helping to ensure that health care options are made available to the public.
One of these programs includes the Eko Free Malaria Program. According to the State government, malaria is responsible for 70 percent of out-patient visits, 15 percent of hospital admissions, and 20 to 30 percent of deaths in children under five. The Eko Free Malaria Program is a free health program which disseminates information on treatment options and preventative measures. The program distributes free malaria drugs, and print information on preventative measures in local communities, schools, and facilities.
The State’s breast cancer awareness program was established in response to increasing numbers of late-stage cancer patients reported at hospitals, due to lack of awareness and information on available treatment options. The program propagates information through educational lectures and the regular distribution of communication materials through grassroots mobilization efforts in Local Government Areas within the State and on a senatorial basis (Lagos West, Lagos East, etc.) and divisional basis (Agege, Ikorodu, etc.), ensuring a wider reach. The program also includes referrals to hospitals for screenings, wellness talks, and aggressive television and radio campaigns on cancer in relevant dialects and languages. This initiative also makes use of communal activities, like watching informational videos on breast self-examination, screenings, and counselling. Such sessions are also held with existing groups, like associations, churches, and societies. A total of 12,693 women have already benefited from the screening program.
The campaigns implemented by the current government are aimed at removing the barriers to information that exist amongst the urban poor, and at increasing awareness of health care options. The hope is that these efforts continue to yield fruit as more people take advantage of them, and a decrease in ailments is recorded.
Submitted by Editor — Mon, 04/08/2013 – 00:00
Katy Fentress, Nairobi Community Manager
On the 27th of May 2012, the Kenyan LGBT news agency Identity reported that two men were caught having sex in the night in Kayole, a north Nairobi slum. According to the article, the men were attacked and stoned. One of them got away, but the other succumbed to his injuries; his body was later found at a dumpsite near where he had been caught.
The incident highlights a difficult reality for Men who have Sex with Men (MSM) living in Nairobi slums. Sleeping in cramped quarters, with privacy a luxury that few can afford, and forced to conceal their sexual identity for fear of repercussions, MSM hide in the shadows and often lack access to the medical services the rest of the population enjoys.
Homosexuality is illegal in Kenya, and people caught in the act can face up to 14 years in jail. That said, Nairobi is one of the better places in the region for LGBT people to live their lives. There are few cases of people actually ending up in court, and a number of NGOs and community organisations work for gay rights, advocacy, and outreach.
In September 2011 the LGBT group Gay Kenya hosted the first Gay Film festival; an openly gay candidate almost ran in the recent elections, the country hosts LGBT awards and the media is open to some amount of debate on the issue – which is more that can be said about most of Kenya’s neighbouring countries. Nevertheless, there remains the challenge of how to get important health information and services to gay men who do not have the benefit of being educated and computer literate.
According to a report by the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR): “MSM in low- and middle-income countries are on average 19 times more likely to be infected with HIV than the general population”. Ignorance as to how HIV is contracted is one of the main causes for such a high prevalence of infection.
In Kenya, the stigma attached to being open about one’s sexual orientation extends to talking about sex in general. So in what way does essential health-related information for MSM find its way to the heart of the slums? How do men, some of whom may have come straight from the rural areas and know little about STI and HIV transmission, become informed?
“It is definitely a challenge,” says Wyclif Abasi (not his real name), Health and Program Officer at Ishtar, an organisation that has been offering consultation and outreach to MSM in Kenya since 1997. “We cannot just walk into slums and distribute safe sex information, condoms and condom compatible lubricants to MSM… we would be putting ourselves at incredible risk; anyway, I doubt anyone would come forward for fear of being singled out.”
The solution, says Abasi, comes in the form of informal networks through which information can be passed along and which hopefully reaches the most vulnerable of MSM: sex workers.
“MSM in slums have meeting points and develop support networks,” Abasi tells us. “Through these and a combination of SMS messaging and peer education and other outreach activity, we aim to inform men about health-related issues.”
Abasi explains that nightclubs are the main places where MSM meet, and that it is here that peer educators share important health-related knowledge and advise people to visit VCT (voluntary counselling and testing) centres. Ishtar has free drop-in centres where, he tells us, they offer free medication sponsored by the Liverpool VCT, SASA centres run by Ishtar in partnership with other local organizations.
When it comes to medical services, Nairobi boasts a number of centres that treat MSM without questions or stigmatization. According to Abasi, Kenyatta hospital (one of the main hospitals in the city) is one of these, a significant step in a country in which same sex relationships are technically illegal.
“As long as the criminalization of MSM continues to be prevalent,” Abasi concludes, “it will remain an impediment towards successfully tackling the spread of HIV/AIDS in Nairobi and beyond. To get the message out, we need to be free to step up our advocacy and sensitization efforts and create more awareness amongst MSM and society at large.”
Submitted by Katy Fentress — Mon, 04/08/2013 – 00:00
Carlin Carr, Mumbai Community Manager
Millions of people across the globe die of tuberculosis each year. Tragically, nearly all of these cases could have been cured. The public health threat hits hardest in the developing world, where 98 percent of TB deaths occur. Even short of death, the illness takes a massive toll, especially on the livelihoods of the poor: a TB patient loses three to four months of work, equivalent to 20-30 percent of a family’s annual income, and is most prevalent among the “working age” group, ages 15-54. Perhaps most unfortunate is the fact that a cost-effective strategy, DOTS (Directly Observed Treatment, Short-course), has been available for years, yet its promise remains unfulfilled. In Mumbai, the government has gone so far as to make treatments available for free. Yet TB continues to affect the city’s poor and vulnerable. For Mumbai’s progressive program to have a greater impact, it will need to be accompanied by a comprehensive awareness campaign that targets not only the public, but care providers as well.
Public awareness campaigns
The most widely known public campaign against TB is on the back of Mumbai’s ubiquitous rickshaws. Bumper stickers plastered across the back of thousands of the black-and-yellow three-wheelers declare: “Don’t Spit! Spitting spreads TB!” and “TB is Curable. Use DOTS.” However, the discovery of TB cases starts with making pharmacists more aware of the symptoms, detection processes, and free treatment options. An article in the Hindustan Times for World TB Day on March 24 said that infected persons will often visit a pharmacist and ask for cough medicine, not knowing that they could potentially have something much more serious. If pharmacists are not trained to detect potential TB cases, then patients will receive the wrong treatment, increasing their risk of spreading the disease (an untreated TB patient will infect, on average, 10 to 15 people per year) and putting the infected person at risk of death.
In a ground-breaking public-private partnership (PPP) program launched in 2006, the Indian Pharmaceutical Association (IPA) collaborated with local chemists in Mumbai under a program called Lilli MDR TB Partnership. The program trains chemists in detecting TB cases and referring patients to local clinics. The program is now being adopted by the Union Health Ministry’s Central TB Division, elevating the initiative to the national level. In order to carry it out across Indian cities, the IPA has created a training manual for community pharmacists.
While the pharmacist awareness campaign has shown great promise, public awareness needs to be raised beyond what can be achieved with bumper stickers. Operation ASHA, a Delhi-based organization, uses local community members to raise awareness in their own communities, mostly slums in northern Indian cities. The organization runs clinics in community shops and temples and keeps them open for long hours. Most importantly, they recruit trusted community members to act as counselors, spreading messages about TB and walking patients through the treatment process.
Who’s being left out?
Local engagement can be a very effective approach to working with communities at risk of TB. In addition to leading to more effective outreach, support services, and follow-up, communities “may also be able to influence national policy and help leverage more support for health systems and TB services,” says a report on TB. While these on-the-ground systems work well in slums, they may still leave out the most marginalized populations, such as people living with HIV, drug users, or those in prison — all of whom face a high risk of TB. Given the highly contagious nature of TB, Mumbai’s no-cost drug initiative can only work on a widespread level if all populations are targeted in the campaign. Otherwise, even programs with the best of intentions will continue to fall short.
Submitted by Carlin Carr — Mon, 04/08/2013 – 00:00
Widya Anggraini, Jakarta Community Manager
Encouraging communities to engage in healthier habits is vital to creatating more livable cities. In Jakarta, a variety of different dissemination techniques exist, starting with the Ministry of Health’s online “Clean and Healthy Living” campaign. Within the private sector, the “1000 Hygienic Toilets” and “21 Handwashing Days” initiatives both encourage hygiene and cleanliness habits in schools. Another important dissemination strategy is to empower existing local community health centers to reach out to the urban poor — for example, through movie screenings followed by a dialogue on effective health and hygiene practices.
Perilaku hidup sehat dan bersih di kota besar seperti Jakarta memang belum sepenuhnya menjadi kebiasaan. Orang masih suka membuang sampah disembarang tempati, mencuci di sungai, makan makanan tidak sehat, buang air besar di sungai dan perilaku tidak sehat lainnya yang cenderung mengundang penyakit dan mengotori lingkungan. Contohnya adalah kebersihan sanitasi yang kurang terutama di daerah-daerah miskin. Jumlah penduduk yang terus bertambah tidak diiringi dengan tersedianya sanitasi yang memadai mengakibatkan munculnya beragam penyakit seperti diare, disentri, hepatitis A dan lain sebagainya. Untuk itu perilaku hidup sehat dan bersih harus secara terus menerus disosialisasikan kepada masyarakat.
Perilaku Hidup Bersih dan Sehat pada dasarnya merupakan gerakan bersama sebagai upaya pemberdayaan anggota rumah tangga agar sadar, mau dan mampu berperilaku hidup sehat, dengan demikian anggota keluarga menjadi sehat dan masyarakat bisa hidup lebih tertib dan terjaga lingkungannya. Advokasi hidup sehat telah dilakukan oleh pemerintah melalui Kementerian Kesehatan Republik Indonesia secara online untuk memudahkan masyarakt mengakses apa dan bagaimana untuk hidup sehat.
Pihak swasta juga juga dengan aktif melaksanakan sosialisasi pola hidup bersih dan sehat seperti yang ditunjukkan oleh Pt. Unilever Indonesia melalui dicanangkannya Gerakan 1000 Toilet Higienis di sekolah-sekolah termasuk di Jakarta. Gerakan ini berawal dari keprihatian melihat kondisi toilet yang kotor dan masih rendahnya kesadaran untuk menjaga kebersihan toilet. Program edukasi dan sosialisasi toilet sehat ini juga memberikan Training untuk guru, siswa dan orangtua akan pentingnya hidup sehat. Selain itu, juga diberikan booklet dan komik edukasi agar memudahkan anak mencerna pesan menjaga hidup sehat dan kebersihan toilet dalam buku tersebut. Pt Unilever juga mengadvokasi murid dan komunitas sekolah melalui Gerakan 21 Hari Cuci Tangan dengan harapan mereka akan terbiasa mencuci tangan menggunakan sabun sebelum dan sesudah makan serta setelah dari toilet sebagai langkah preventif mencegah masuknya kuman. Dilakukan selama 21 hari sebab mencuci tangan harus dilakukan secara terus-menerus untuk menciptakan kebiasaan. Minggu pertama adalah masa pengenalan dan informasi, minggu kedua adalah menciptakan kesadaran dan minggu ketiga adalah masa pembentukan kebiasaan.
Salah satu metode yang juga efektif untuk meningkatkan jangkauan sosialisasi dan advokasi hidup sehat adalah dengan memberdayakan puskesmas yang merupakan ujung tombak pelayanan kesehatan masyarakat yang terpadu dan menyeluruh. Akses dan tarif puskesmas yang terjangkau menjadi pilihan utama bagi penduduk miskin Jakarta. Dengan jaringan puskesmas yang tersedia di setiap kecamatan dan Puskesmas Pembantu (Pustu) di setiap desa serta keberadaan Puskesmas Keliling, Pondok Bersalin Desa dan Posyandu maka pada dasarnya untuk menjangkau masyarakat miskin kota dalam hal sosialisasi hidup sehat adalah bukan perkara sulit. Hingga kini jumlah puskesmas di DKI Jakarta mencapai 340 dan posyandu sebanyak 4.237 pos. Potensi besar ini harus dimanfaatkan seperti yang dilakukan oleh Posyandu Melati di Mampang Prapatan, Jakarta Selatan bersama Tim Penggerak Pemberdayaan Kesejahteraan Keluarga (TP PKK) DKI Jakarta. Kegiatan edukasi dan sosialisasi diramaikan oleh para artis pemeran film Tanah Air Beta, hal ini sesuai dengan tema Gebyar Posyandu Tanah Air Beta Bersih dan Sehat. Pemutaran film dilanjutkan dengan sosialisasi dan dialog langsung oleh para pemeran film tersebut kepada sekitar 300 pengunjung. Kegiatan penyuluhan menggunakan metode audio visual dirasakan cukup efektif dan diharapkan kegiatan tersebut dapat direplikasi oleh posyandu maupun puskesmas lain di wilayah Jakarta. Puskesmas Melati juga secara aktif mendatangi masyarakat secara periodik untuk memberikan penyuluhan, kunjungan dan pembinaan kesehatan lingkungan masyarakat.
Submitted by widya anggraini — Mon, 04/08/2013 – 00:00
María Fernanda Carvallo, Mexico City Community Manager
El cáncer de mama (CaMa) es el tumor maligno más frecuente en el mundo; de acuerdo a la Fundación del Cáncer de Mama (FUCAM), en México este padecimiento es la segunda causa de muerte. La Fundación Tómatelo a Pecho afirma que la tasa de mortalidad ha aumentado en los últimos cincuenta años; en el año 2012, 130 mil mujeres lo habían vivido.
El CaMa se encuentra relacionado estrechamente con el envejecimiento de la población y con mayor prevalencia de factores de riesgo en las mujeres, entre ellos la residencia en zonas urbanas. Así mismo, la pobreza es otro de los factores que inciden, debido a la falta de acceso a los servicios de salud y programas de prevención.
Una de las problemáticas del CaMa es la detección oportuna, pues bien un alto porcentaje de mujeres que lo padecen son diagnosticadas en etapas avanzadas, con probabilidades de curación de sólo 35 por ciento y la muerte del 65 por ciento de los pacientes. Esto se debe a la falta de información oportuna, un bajo nivel cultural de la población y la falta de recursos técnicos para efectuar estudios de prevención con mastografía a las mujeres en riesgo. Ante esta situación, el método de elección para hacer un diagnóstico oportuno de CaMa es a través de un tamizaje, llamado “pesquisa”, por medio de la mastografía en el grupo de mujeres sanas mayores de 40 años.
En este contexto, la Asociación Civil FUCAM busca fomentar la educación sobre detección oportuna del cáncer de mama, en especial en los grupos socio-económicos más desprotegidos y marginados de México, así como procurar diagnóstico, tratamiento especializado, seguimiento e investigación del cáncer de mama. Para ello se implementa un programa que consiste en realizar mastografías en unidades móviles que se acercan al lugar de trabajo o de vivienda de las mujeres. En especial a zonas de bajos recursos y marginadas para ofrecer la oportunidad de hacerse este estudio, lograr detecciones oportunas y hacer conciencia sobre la importancia de este padecimiento y de su detección oportuna.
Un proyecto piloto de FUCAM para la pesquisa mastográfica en el 2005-2006 fue financiado por el Gobierno del Distrito Federal para la adquisición de 6 unidades móviles. Este programa demostró que fue posible diagnosticar casos de cáncer en un 75 por ciento en etapas tempranas; con lo que es posible afirmar que se puede disminuir la tasa de mortalidad por CaMa en México, a través de la continuidad de estos programas. Para la continuidad de la operación de la pesquisa mastográfica, FUCAM recibe donativos de socios y patrocinadores del sector privado.
Por su parte, la Secretaría de Salud del Gobierno del Distrito Federal también implementa programas de tamizaje mastográfico así como estudios de laboratorio, a través de unidades médicas móviles llamadas, “Medibuses” en las zonas conurbadas y con índices de alta marginación. Cuando en los Medibuses se detectan padecimientos crónico-degenerativos, metabólicos o evidencias diagnósticas de cáncer, como lesiones sospechosas o tumoraciones, las personas son canalizadas a los niveles de atención médica de alta especialidad en hospitales dependientes de los gobiernos local o federal.
Estos programas de prevención “a domicilio” contribuyen a que la población en condiciones de pobreza y marginación tenga acceso a servicios de salud preventivos y de detección oportuna; sin embargo debe de ir acompañado de estrategias que garanticen la adherencia de las mujeres en estudios de prevención anuales. En este sentido, es importante destacar la reflexión del Seminario “El ejercicio actual de la medicina, Cáncer de Mama” de la Facultad de Medicina de la UNAM, la cual afirma que desde una perspectiva de salud pública, la disminución de la prevalencia de factores de riesgo implicados en la causalidad del cáncer, puede tener un impacto significativo en la disminución de la morbilidad y la mortalidad. En fin, se deben incluirse campañas de comunicación y educación a la población que favorezcan hábitos de vida saludables para reducir dichos riesgos.
María Fernanda Carvallo, Mexico City Community Manager
Breast cancer is the most common malignant tumor in the world. According to la Fundación del Cáncer de Mama (FUCAM) (the Breast Cancer Foundation), breast cancer is the number two cause of death in Mexico. The Fundación Tómatelo a Pecho (Take It to Heart) attests that the mortality rate has increased in the last fifty years. It is believed that by 2012, 130,000 women had experienced breast cancer.
Breast cancer is closely related to the aging of the population; however, women who live in poor urban areas have a higher risk of getting breast cancer. Poverty has an influence on contracting breast cancer — this is due to the lack of access to health services and prevention programs.
One of the main issues when it comes to breast cancer is early detection. There are a high percentage of women who are diagnosed in advanced stages of the disease, only to be faced with a 35 percent chance of survival. Late detection of breast cancer is caused by a lack of information and cultural development, as well as the lack of technological resources to carry out prevention methods like mammograms to women at risk. In situations like such, the selected method for early detection of breast cancer is through a screening called a pesquisa (inquiry) for healthy women over 40 years old.
The Civil Association FUCAM aims to promote early detection education of breast cancer. There is an emphasis on educating socio-economic groups that have been forgotten and are marginalized in Mexico to assure a diagnosis of the disease, specialized treatment, follow-ups and continued investigation of breast cancer. FUCAM has implemented a program that consists on making mammograms in mobile units stationed near places of work and homes in marginalized and low-income areas. This opportunity given to women aims to detect breast cancer at an early stage, to create awareness about the importance of the disease, and to provide the benefits of detecting it early.
FUCAM launched a pilot project from 2005 to 2006 financed by the Federal District Government in order to expand the mammogram inquiry method by purchasing six mobile units. This project was able to show that it was possible to diagnose breast cancer cases in early stages in 75 percent of cases; additionally, this showed the possibility to diminish the mortality rate for breast cancer in Mexico through the continuation of programs like FUCAM. Funding for this type of program comes from the donations of associates and sponsors from the private sector.
Mexico City’s Ministry of Health also implements mammogram screening programs and laboratory studies through medical mobile units called “Medibuses” in marginalized urban areas. When a chronic-degenerative or metabolic disease, or a diagnostic evidence of cancer (like suspicious lesions or tumors) is detected on the Medibuses, the patients are directed to receive highly specialized medical care in local or federal hospitals.
Mobile health prevention programs help poor and marginalized populations have access to health prevention and early detection services; however, these services must ensure the adherence of women in prevention studies annually. It is important to note the findings from the Seminary, “El ejercicio actual de la medicina, Cáncer de Mama” (“An Exercise in Current Medicine, Breast Cancer”) of the Faculty of Medicine at UNAM, which shows from a public health perspective that the reduction in the prevalence of risk factors involved in cancer can have a significant impact in the reduction of morbidity and mortality. Moreover, communication and education campaigns should be included to teach these populations healthy lifestyle habits to reduce the risk of cancer.
Submitted by Maria Fernanda Carvallo — Mon, 04/08/2013 – 00:00
Catalina Gomez, Rio de Janeiro Community Manager
Brasil está fazendo grandes esforços na consolidação de suas politicas públicas enfocadas na promoção da segurança alimentar e de hábitos saudáveis com foco na população mais pobre e vulnerável. Para atender esta prioridade, o Ministério de Desenvolvimento Social e Combate a Fome (MDS) tem desenvolvido um Plano Nacional de Segurança Alimentar e Nutricional para guiar o trabalho.
Nas cidades brasileiras, como Rio, o MDS e a Prefeitura vêm se focando no apoio as populações de baixa renda para fortacer seus conhecimentos de segurança alimentar e nutricional. Para identificar a população prioritária, o governo federal e municipal tem combinado de focar esforços na atenção nos beneficiários de Bolsa Família. Este é um programa de transferências condicionadas em apoio às famílias mais pobres. A população beneficiaria do Bolsa no Rio é de 235 mil famílias, equivalente a quase um milhão de pessoas.
Os beneficiários do Bolsa Família são apoiados pelo governo não só com as transferências condicionadas mais com serviços de assistência social prestados nos Centros de Referencia de Assistência Social, conhecidos como CRAS. Nestes centros, as famílias podem acessar serviços de assistência psicológica mais também receber informação sobre nutrição e hábitos saudáveis. Para este proposito, o governo tem desenvolvido varias cartilhas, vídeos e documentacao útil para ser utilizados pelo CRAS em sessões de capacitação e eventos comunitários. É importante que a informação providenciada tenha em conta os gostos e cultura locais e a disponibilidade daqueles produtos nos mercados locais. Alguns dos temas discutidos nas sessões dos CRAS têm a ver com a prevenção a obesidade, a promoção do esporte e boas praticas de agricultura urbana.
Os beneficiários do Bolsa Família também rebem apoio no caso tenham crianças menores de 7. Aquelas famílias tem o compromisso dos pães de fazer visitas periódicas no posto de saúde para fazer monitoramento do crescimento dos filhos. Neste sentido os doutores poderão identificar problemas no crescimento e recomendar alimentos e cuidados nutricionais especiais. As mulheres gravidas e nutrizes também recebem apoio dado que elas tem que fazer 5 ou 6 pré-natais para monitorar seu estado de saúde e aquela da criança.
Este abordagem integral na segurança alimentar adotada pelo MDS e implementada no Rio pela Prefeitura tem demostrado ser bastante efetiva com esforços de longo prazo que conseguem melhores resultados que campanhas temporárias e trabalham continuamente com as comunidades informando sobre bons hábitos nutricionais. A estratégia tem sido bem sucedida com apoio dos CRAS que fazem serviços personalizados e promovem a troca de experiências entre famílias e pares.
Catalina Gomez, Rio de Janeiro Community Manager
Brazil is in the process of consolidating its public programs that work toward food security and healthy habits for its poorest communities and most vulnerable populations. The Ministry of Social Development (MDS) has therefore developed various programs and initiatives. One of the most important steps forward has been the creation of the National Food Security and Nutrition Strategy.
In cities, including Rio de Janeiro, the efforts of MDS and the local government have focused on supporting access to food and healthy habits for the urban poor. In order to identify the target population, the local and federal governments have agreed to focus on Bolsa Familia beneficiaries. Bolsa Familia is the national cash transfer program that supports the poorest populations with monthly cash transfers. In Rio, about 235,000 families — almost a million people — benefit from this program.
Bolsa Familia beneficiaries in Rio are supported by the government not only with cash transfers, but also through the provision of social assistance services at Social Assistance Centers, known as CRAS. In these centers, families get social and psychological support, as well as assistance with food security and healthy habits. For this purpose, the government has produced a series of documents and videos, so that the CRAS can use them to organize talks and community events about food security. Most importantly, the information provided takes into account the local taste preferences and availability of food. Some of the most relevant topics discussed at CRAS events are related to the prevention of obesity and malnutrition, the promotion of exercise and healthy cooking, and the dissemination of best practices on urban agriculture.
In addition to information about healthy habits, Bolsa Familia beneficiaries who have children under seven receive extra support. These families must bring their child to periodic health checkups, which include measuring the child’s height and weight. Doctors can therefore identify problems with nutrition and diet. Pregnant women also receive additional support, and are required to undertake five or six pre-natal checkups so that doctors can monitor their diets and the well-being of the baby.
This comprehensive approach to food security and nutrition created by the MDS and implemented in Rio by the local government has proven to be very successful. The program continues to inform populations and generate awareness on the importance of balanced lifestyles, with a focus on the diet and well-being of children and pregnant women. This strategy has also proven successful thanks to the CRAS services, as families get personalized assistance and support, and can also share their experiences with their peers.
Submitted by Catalina Gomez — Mon, 04/08/2013 – 00:00
By Pahima Ahmed, Kalpana Maharajan, and Shalu Sebastian, Dhaka Community Managers
প্রায় ৩.৪ মিলিয়ন নগরবাসী অস্বাস্থ্যকর বস্তিতে বসবাস করে যারা সঠিক স্বাস্থ্য সেবা সম্পর্কে জানে না। বস্তিবাসীরা বিশেষ করে প্রসূতি মা এবং শিশুরা সবচেয়ে জন্ডিস এবং নিউওমনিয়ার স্বীকার। মা ও শিশুর সঠিক ও নিরাপদ স্বাস্থ্যসেবা প্রদান করার লক্ষ্য নিয়ে মোবাইল সার্ভিসের মাধ্যমে “আপনজন” নামের একটি এনজিও কাজ করে যাচ্ছে। “আপনজন” দক্ষিণ এশিয়ার সর্বপ্রথম “এম স্বাস্থ্যসার্ভিস” যা ২০১২ সালের ডিসেম্বরে বাংলাদেশের রাজধানী ঢাকাতে প্রতিষ্ঠিত হয়। মাতৃমৃত্যু হার হ্রাসকরণ এবং শিশুদের স্বাস্থ্যসেবা নিশ্চিত করার জন্য মোবাইলে ক্ষুদেবার্তা এবং কণ্ঠবার্তার মাধ্যমে গর্ভবতী, প্রসূতি, এবং শিশুদের স্বাস্থ্যসেবা প্রদান করেছে এই প্রকল্পটি। “আপনজন” প্রকল্পে মূলত তথ্য ও প্রযুক্তির ব্যবহারের মাধ্যমে নগরবাসীকে স্বাস্থ্যবার্তা পৌছে দিচ্ছে। এছাড়াও “আপনজন” স্বাস্থ্য বিষয়ক পরামর্শের মধ্য দিয়ে তার গ্রাহকদেরকে উন্নত মানের স্বাস্থ্যসেবা প্রদান করছে।
Asha Rani, a 24-year-old mother of two living in the Vashantek slum, says that she used to have no idea about how to raise a healthy child. She did not know about immunization schedules, nutritional recomendations, or common pediatric illnesses that can be handled at home. This was her level of knowledge about health care before she came across the Aponjon service (“the close or dear one” in Bangla), a mobile health service in Bangladesh.
But now she exclaims, “I know that I should keep my daughter on my shoulder for a few minutes after she receives breast milk. She doesn’t vomit anymore and I am so relieved…”
Like Asha Rani, approximately 3.4 million urban poor live in Dhaka’s unhygienic slums, which generally lack proper health care facilities. The slum dwellers, especially expectant and new mothers and their newborn babies, are alarmingly vulnerable to life-threatening diseases like jaundice and pneumonia. However, this vulnerability can be reduced at household level if slum residents get information on safe motherhood and child health care. This is where the Aponjon service comes in.
The Aponjon program, launched in December 2012 in Dhaka, is the first ever nationwide mobile health service in South Asia. It disseminates maternal and child health care information through pre-programmed mobile texting and voicemail services to expectant and new mothers (primary subscribers) and their guardians (secondary subscribers). The messages use international standard guidelines and are reviewed by national and international experts on a regular basis. Once they register, primary subscribers receive two contextual messages a week (related to the mother’s pregnancy stage and child birth) until the child is one year old; secondary subscribers receive one message a week. The information ranges from the importance of direct eye contact between a child and the mother while interacting, to the importance of exclusive breast feeding in the first six months of the child’s life. Telecommunications operators like Grameenphone, Banglalink, Robi, and Airtel help provide mothers and guardians with this service throughout Bangladesh, and Aponjon has reached more than 40,000 subscribers. The service aims to reach 2 million mothers by 2015. The program is subsidized and therefore affordable, costing only BDT 2 (excluding VAT) per message, and registration is free by SMS or phone call.
The Aponjon project has become successful in utilizing ICT to disseminate health messages to the urban poor. The principal reason behind its success is that it provides useful information that can be implemented at household level. Secondly, it sends health care messages not only to pregnant women and new mothers, but also to husbands and family members, thereby making guardians aware of measures to help raise a healthy child. Thirdly, the Aponjon project disseminates health messages to subscribers via pre-programmed voice messages if they are illiterate or uncomfortable with SMS.
It must be noted, however, that the Aponjon service currently fails to reach the poor who cannot afford mobile phones. The program is indeed trying to expand its services to the poorest by collaborating with a government-run Union Information and Service Center (UISC). The UISC acts as a drop-in center where the poor can receive information about maternal and child health care. In addition, Aponjon plans to add a medical counseling line in order to help subscribers via telephone.
Submitted by Editor — Mon, 04/08/2013 – 00:00